So you’re thinking about selling a home. One of the first things you’ve probably wondered is what is my home worth? You have probably already even come up with a number which may or may not accurately reflect your home. There are several factors which will affect how quickly your home will sell and what the sales price will be. Some of these you have control over, some you do not. Always keep in mind the economics of pricing, supply and demand. A price is established only when a seller’s asking price meets the amount a buyer is willing to pay for your property and a transaction is closed.

Location, location, location. This is a big one and not one that you can readily change. The neighborhood you live in sets the stage for determining the price of your home. We all know that a two story home in Crown Point is not going to sell at the same price as the same home along the coast in Monterey, California. The same dynamics work on a smaller scale locally as buyers and sellers determine value based on what homes have sold for in the immediate area, usually a particular neighborhood.

Condition of your home. This is one you do have control over and will impact the price you receive and the number of offers you will receive. Often times, I will make a recommendation or two when working with a seller to improve the appeal of a home. I can help you identify the little things (if any) that may make a big difference in how your home is perceived. With a number of successful rehab and design projects under my belt, I have a great eye for catching the details that can help make a room. Remember that as a seller you want broad appeal for your home. Always keep in mind that buying a home is an emotional decision. You want potential buyers to picture themselves living in your home not thinking about replacing worn carpeting. Check out tips for preparing your home, click here.

The price of your home. This is one that you do control and has a large impact on how quickly your home sells. Determining a proper pricing strategy is crucial to selling your home. A home that is well above the price a buyer is going to pay will not have a s many buyers touring the home. By doing this you are missing the buyers who would purchase your home if it were correctly priced. If you target too high a price and your home sits on the market for an extended period of time, buyers may actually be leery of looking at it by the time that price adjustments have been made. Buyers may look at the long market time the home has been available and assume that there is something wrong with your property. An under priced home nets you less money and may actually not hit the radar of the type of buyers looking for a home like yours. Pricing is crucial. By arranging for me to come through your home and to perform a Comparative Market Analysis or CMA on your property, you will be well informed of what the market suggests is a fair value for your home. Together we can discuss pricing and develop a sensible pricing strategy. To request a free CMA call me at 219.789.5884 or drop me an e-mail at bart@bartbotkin.com and we can schedule a time for a consultation.

Once we have determined a proper pricing strategy and listed your home for sale, I begin the most aggressive marketing and advertising campaign for your home available. I advertise in various publications. I market throughout your neighborhood as neighbors often have friends interested in moving to the community. Your home will be heavily promoted under this site under the featured property section. If you live in one of my featured neighborhoods, your home will be prominently displayed there as well. I also contact my extensive database of contacts that are looking to buy quality homes in the area. I also offer virtual tours for many of my listings. My focus is to explore every path that will ensure buyers are noticing your property and making offers on your home. My background in the highly competitive financial services industry taught me that you need more than a great product but also the dedication to providing world class service. Notice the difference for yourself.

During the marketing period I will be there to guide you through the process at each step of the way. I provide regular feedback to sellers. Looking for a Realtor to list your home and never call you back? You’ve come to the wrong place. While you won’t be my only client, I sure hope you feel like you are. I will be there every step of the way listing your home, negotiating offers and bringing the transaction to a successful close. My training while working in the highly competitive asset management industry with Goldman Sachs and Kemper Funds schooled me in the importance of providing industry leading service. This commitment to excellence separates me from the competition. Check out some of the testimonials my customers have given in the about me page if you’re not already sold, click here.

If you still have some myths about selling a home that need debunking, check out the top ten biggest selling myths, click here.

I look forward to working with you on the sale of your home.